The blogging movement is picking up speed as businesses begin to realize the benefits of blogging. Discover what a business blog can do for you.
What is a Blog?
According to Pyra Labs Blogger, "A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically-like a what's new page or a journal." The term is actually weblogs coined by Jorn Barger in 1997.
The boom of weblogs happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet has exploded from a few thousand to over 100 million.
Blogs can fall into two general categories.
Personal Blogs:a mixture of a personal diary, opinion posts and research links.
Business Blogs:a corporate tool for communicating with customers or employees to share knowledge and expertise.
Business blogs are sweeping the business community. Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers..
What does Blogging Provide to Businesses?
- Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons.
- Blogging is a low-cost alternative to having a web presence
- Updating the blog is a relatively quick and easy process
- Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.
- Identify top concerns relevant to what the company is promoting and develop messaging for solution
- Monitor discussion on social communities and networks for key conversations, keywords and topics
When used properly blogs will not only generate leads, but increase the ranking of your business website in the Search Engines. It can be a tool for getting feedback from clients and can also help corporations bring a personal feel and help enforce policy to it's employees and management.
Examples of Business Blogs
Gizmodo is a weblog about everything about gadgets and gizmos for those who want to remain on the cutting edge of consumer electronics. As a web magazine, Gizmodo is quickly building a specialized audience in consumer electronics with an advertising business model.
Research Buzz is an excellent resource tool for Internet research. An information provider, Research Buzz provides advertising and a special paid edition of their newsletter.
Joel on Software is a blog that displays Joel Spolsky's knowledge and views on software development. The blog acts as a method for Joel to highlight his expertise and promote his small business, Fog Creek Software.
Jupiter Research, a top business market research company has a blog for each company analyst. The weblog provides analysts with the means to connect with their audience on a regular basis.
Loosetooth.com Shop Blog, by Brandy Agerbeck, is an online art shop blog that provide customers with a way to get to know the store owner. This blog is an e-commerce site with buy and shop options.
MacroMedia the software company provides a customer service blog for users and staff to share solutions in an organized fashion.
Blogs do have a downside. Blogging does not provide the functionality of web pages, has limits for e-commerce solutions and can be time-consuming with regular posts. But with minimal costs, it maybe advantageous to start blogging. Is your small business blog ready? Give us a call and find out!